Read the evidence
Review the campaign, reporting period, spend and result count behind a finding. Check that the campaign's conversion event matches your goal.
Compare like for like
Use the same dates and attribution context when comparing Omesta with an ad platform. A booking click is not a completed appointment, and a form submission is not an attended event.
Choose the next action
Investigate tracking, creative and delivery before deciding to pause or scale. You approve changes before they run, unless automation is enabled for that action.