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An agency brings a team and an agreed scope. Omesta brings daily reviews, creative drafts and recommendations for your Meta, Google and TikTok accounts. You approve changes before they run, unless automation is enabled for that action.
CREATIVE CONCEPTA little care. Every day.Discover more
YOUR NEXT CAMPAIGNEveryday essentials
Creative directionReady for your review
Audience & budgetYour business context
Final approvalYou decide what runs
Review campaign
A fresh direction for our next campaign.
Illustrative campaign workspace
What each one does
Omesta
Omesta: a daily workflow
Software that works on your own ad accounts every day, with you in charge of what changes. It's built for small local businesses, especially those getting leads from Facebook and Instagram, and it keeps a plain record of everything it proposes and does.
Reviews connected accounts daily and flags wasted spend, stalled delivery, tired creative and tracking gaps
Drafts new ads with the creative credits included in every plan
Changes run only with your approval, unless you've turned on Autopilot for that action
An ad agency
An agency: a team and a scope
A team of people who plan, build and run your campaigns, usually alongside other services like brand work or video production. A good agency can be a real partner, especially when you need more than ads.
Brings experience from many accounts and can take a whole channel off your plate
Works within a scope of work that sets what's included and how often they check in
Pricing and access to your accounts depend on the agency and the contract
Work with the ad accounts you already own.
Meta AdsGoogle AdsTikTok Ads
Keep the day-to-day work in view.
Review your accounts, prepare the next creative test and understand what changed. Keep your agency involved where its experience matters most.
Daily review
MTWTFSS
Your next move, clearer.
01Campaign delivery
02Creative direction
03Tracking & context
Daily reviews, ready to read
See which connected campaigns need attention. Omesta reviews spend and reported results, flagging costly ads, stalled delivery and tracking gaps for investigation.
Prepare new ad creative with the monthly credits in your plan. Review the message and assets before publishing; custom shoots and broader brand work remain separate.
PROPOSED CREATIVEEveryday essentialsReview the direction
Your creativeYour decision
Review change
Your say on supported changes
Review recommendations before they run. You approve changes unless automation is enabled for that action, and your team can inspect the activity history.
Review spend and reported conversions across connected accounts in one dashboard. Keep attribution and lead quality in mind when deciding what to do next.
Connect your existing Meta, Google Ads and TikTok accounts. Access and supported actions vary by platform; the ad platforms continue to bill you for ad spend.
See proposed, approved, completed and failed actions. Use that record to discuss what changed with your team or agency, instead of relying on a summary alone.
See what each approach covers, who does the work and where the differences matter.
Omesta and an ad agency
Omesta
Ad agency
What you get
Software working on your accounts daily; hands-on management on Scale and Enterprise
What you get
A team's time within an agreed scope
How often your account is checked
Every day
How often your account is checked
Depends on the contract and the team's workload
Who approves changes
You, unless Autopilot is on for that action
Who approves changes
Usually the agency, within the agreed scope
Record of changes
Activity history of every proposed, approved, completed or failed action
Record of changes
Reports on the agency's schedule
New ad creative
Included, with monthly creative credits
New ad creative
Often included; check the scope
Brand strategy, PR, video shoots
Not included
Brand strategy, PR, video shoots
Often available
Platforms
Meta, Google Ads and TikTok
Platforms
Varies by agency
Pricing model
Flat monthly plan by ad spend band: $349, $799, $1,499, or custom
Pricing model
Retainer, hourly, project fee or a share of ad spend, depending on the agency
Ad spend
Paid directly to the ad platforms
Ad spend
Paid to the ad platforms
Contract
Cancel anytime; 14-day free trial
Contract
Varies; some have minimum terms
How each one runs
Omesta
How Omesta runs
01Connect. Link your Meta, Google or TikTok ad accounts during your free trial. They stay your accounts.
02Review. Omesta checks spend and results every day and flags anything that's costing money without results.
03Approve. It drafts creative and recommends changes. You approve each one before it runs, unless you've turned on Autopilot for that action.
04Track. Every action shows up in the activity history. On Scale and Enterprise, the Omesta team also manages the account hands-on.
Ad agency
How an agency engagement runs
01Scope. You agree on services, deliverables, price and term.
02Onboard. The agency gets access to your accounts, learns your business, gathers creative and sets up or rebuilds campaigns.
03Manage. The account team adjusts campaigns on its own schedule, within the scope.
04Report. You review results in regular reports or calls, then renew or change the scope.
When a daily workflow is the better fit.
01
You want to stay involved
Keep the final say on supported changes while Omesta prepares reviews and recommendations. Choose automation only for the actions you want it to handle.
02
Your focus is paid advertising
Omesta supports the daily work around connected ad accounts. If you need a rebrand, PR or a production crew, an agency may be the better partner.
03
You want a published price
Compare a flat monthly plan with an agency’s scope and fees. Ad spend is separate, and monthly creative credits are included in every Omesta plan.
Are a local business focused on Facebook and Instagram leads, with Google or TikTok as a second channel
Want your account looked at every day, not just when a report is due
Want the final say on changes, or Autopilot for the actions you choose
Want a flat, published price, with hands-on help available on Scale and Enterprise
Choose an ad agency if you...
Want one partner for brand, creative production, PR and paid ads
Need custom video shoots, photography or a rebrand
Would rather hand off the whole channel and read a report now and then
Already have an agency that communicates well and is getting results
The short version: an agency is a strong choice when you want a team to own everything. Omesta fits when you want daily attention, a clear record and control over your own accounts. Some businesses use both, keeping an agency for production and Omesta for day-to-day ad management.
Frequently asked questions
Is Omesta an ad agency?
No. Omesta is ad management software. On Scale and Enterprise plans, the Omesta team also manages your ads hands-on, but you keep your accounts and choose how changes are approved.
How does pricing compare?
Agencies charge in different ways, such as a retainer, hourly billing, a project fee or a share of ad spend. Omesta is a flat monthly price by ad spend band: Starter $349, Growth $799, Scale $1,499, Enterprise custom. Ad spend is always separate. See pricing.
Will Omesta change my ads without asking?
Only if you turn on Autopilot for that action. Otherwise you approve each change before it runs, and you can switch Autopilot off anytime. See how Autopilot works.
Does Omesta make the ads too?
Yes. Every plan includes creative workflows and monthly creative credits. It doesn't replace custom photo or video shoots.
Meta (Facebook and Instagram), Google Ads and TikTok Ads. It doesn't support Google Local Services Ads or call tracking.
Can agencies use Omesta?
Yes. Agencies use it to keep client accounts separate and explain the changes they make. See Omesta for marketing agencies.
What results can I expect?
No one can promise results. Tub Revive reported about 60 Meta leads at roughly $6 each (owner-reported, September 17, 2026). Those are leads, not booked jobs.
