You approve what runs
Review proposed changes before they affect your campaigns. Your team keeps responsibility for the offer, budget and follow-up.
Your next
listing conversation
starts here.
Omesta brings your Meta and Google ads, creative, and campaign reviews into one workspace. Built for realtors and agents who need buyer and seller inquiries they can actually follow up, with you in control — including Housing Special Ad Category limits.
For the businesses that keep your neighborhood moving.
Seller leadsBuyer leadsHousing categoryAppointment follow-up
Built for owners with
a business to run
Spend less time piecing together reports. Bring your advertising context into one place, see what needs attention, and choose the next step.
Get started with OmestaBring Meta and Google reporting into one workspace. Keep buyer campaigns and seller campaigns separate so a cheap form fill is not treated as a booked conversation.
Use AI-assisted reviews to investigate rising costs, tired creative and gaps in tracking. Judge booked calls alongside the lead count before deciding what to change.
Prepare image and video ads for buyer or seller conversations. Review the creative, and check Meta's Housing Special Ad Category and Google's housing policies, before choosing what to run.
Review proposed campaign changes and approve the specific action before it runs. Connecting an account does not authorize changes to your ads.
Keep inquiries separate from booked appointments. Your team handles follow-up; a form fill is not a listing conversation.
Return to your campaign history and activity log to review what changed. Keep the context behind each decision in the same workspace.
Your business. Your control.
Simple to keep in view
Manage supported connections, review campaign activity, and keep your ad account context together. Start with the plan that fits your business.
Questions about your accounts or setup? Talk to us
Local advertising.
Your kind of business.
Different services. Different goals. A clearer way to review your ads.
Review seller campaigns by the conversations your team can actually follow up, not by the cheapest form fill.
Keep buyer campaigns separate from seller campaigns so each offer has its own outcome.
Many housing ads have extra targeting limits on Meta, and Google has its own housing rules. Check each platform's current policy. This page is not legal advice.
A lead that never becomes a conversation is not a listing appointment. Review booked appointments separately from the form count.
Connect the tools
you already use
Bring your Meta and Google advertising into Omesta. Add supported website and CRM signals to give your campaign reviews more context.
A local business.
A real customer story.
CUSTOMER SPOTLIGHT
Customer example: Tub Revive
Tub Revive refinishes bathtubs. It is a local service business in a different industry, not a realtor. Tub Revive’s owner reported 60 leads at about $6 per lead from one Meta ad on Sept 17, 2026. The reporting window and exact spend were not supplied. These are owner-reported leads, not verified booked jobs or a forecast for your business.
Read the Tub Revive case studyResources
Realtor Ad Management Software for Meta and Google
How can a realtor manage Meta and Google ads?
A realtor can use ad management software to review connected Meta and Google campaigns, compare reported lead costs and prepare creative for buyer and seller conversations. You approve changes before they run, unless automation is enabled for that action. Housing ads have extra platform rules, and a form fill is not a booked appointment. Omesta does not sell SEO, Zillow or IDX services.
Frequently asked questions
Is Omesta a real estate marketing agency?
No. Omesta is advertising software for connected Meta and Google ad accounts. It does not sell SEO, Zillow advertising, IDX websites or portal placement. If you only want map-pack or portal help, this is not that service.
Do Facebook ads for realtors have special category rules?
Many real-estate ads on Meta fall under the Housing Special Ad Category, which limits some targeting options. Google has its own housing advertising rules. This page is not legal advice. Check each platform's current policy before you launch. Omesta does not replace those rules.
What is a good cost per lead for a realtor?
There is no universal target. Judge booked conversations, not the cheapest form fill. A lead you cannot follow up is not a listing appointment. Omesta does not guarantee a lead price.
Can realtor ads run on Autopilot without my approval?
You turn Autopilot on for the actions you choose. For those actions it can pause and resume ads and change budgets. It does not guarantee leads or remove your responsibility for the budget. You approve every other change before it runs. Supported actions depend on the platform and your plan.